L'Oreal Professionnel creates INOA, the new professional permanent haircolor to darken/lighten hair or cover white. And it is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience from A to Z.

INOA Color Care
Developed exclusivley to exted the intensity of your INOA Haircolor service.

Protective Cream Shampoo
Rich in Green Tea Extracts, natural antioxidants that nourish the hair fiber to protect & maintain INOA color radiance and intensity.

Protective Conditioner
This conditioner provides a gentle, lightweight barrier on the hair's surface to hold color molecules in and keep environmental aggressors that lead to color-fadage out.

Protective Masque for Very Dry Hair
This deep penetrating masque protects the vibrancy of your haircolor with Green Tea Extracts, natural antioxidants that prevent environmental aggressors which can cause fading.